Six months early on functional creamer

In Q1 NURiQ flagged a functional creamer concept at score 87.

The signal was visible in recipe sites and TikTok save velocity. The mainstream scan data did not catch up for another six months. The team that watched the signal had product on shelf before two competitors finished their concept validation rounds.

The audit log makes the decision defensible to a board, a buyer, or a future skeptic. That is the difference between a tool you trust and a tool you use.