Platform
One surface from signal to shelf.
NURiQ is a single platform with six tightly-coupled capabilities. Each is strong on its own. The leverage is in how they talk to each other.
01 — Capability
Trend Intelligence
Detect demand before it becomes scan data.
- Continuous social, search, recipe, and retail ingestion
- Normalized to a canonical ingredient and claim ontology
- Earliest-mover view, months before SPINS
Sample output
87
Opportunity score, locked at decision time.
02 — Capability
Opportunity Scoring
A deterministic 0–100 composite, every concept, every time.
- Velocity, whitespace, durability, feasibility, margin
- Auditable math, reproducible across analysts
- Score history per concept, locked at decision time
Sample output
92
Opportunity score, locked at decision time.
03 — Capability
Concept Clusters
Concepts grouped by claim, format, and occasion.
- Cluster detail with member concepts and signals
- Working brief generated for R&D handoff
- Cross-cluster diff for the moves your peers are missing
Sample output
71
Opportunity score, locked at decision time.
04 — Capability
COGS & Margin
Model the bill of materials before you formulate.
- Per-ingredient cost with supplier ranges
- Sensitivity to format, fill weight, and channel
- Margin headroom against shelf price targets
Sample output
64
Opportunity score, locked at decision time.
05 — Capability
Nutrition & NFP
Build the Nutrition Facts Panel as you formulate.
- USDA-aligned nutrient database
- Auto-roll to per-serving and per-100g
- Flag thresholds for claims and channel rules
Sample output
89
Opportunity score, locked at decision time.
06 — Capability
Claims & Regulatory
Know what you can say, where, and why.
- FDA, USDA, FTC, and key international rule packs
- Claim eligibility computed from the formulation
- Substantiation trail attached to every claim
Sample output
78
Opportunity score, locked at decision time.
See your category running through NURiQ in a working session.